The Mexican American War free essay sample

It was a concept which heavily influenced American policy in the 1800s. The idea was the driving force behind the rapid expansion of America into the West from the East, and it was heavily promoted in newspapers, posters, and through other mediums. This was also a huge problem in the war because Mexico did not want the U. S. A to annex Texas and Oregon. That’s kind of how the war started. Now to refer to the second question, how was manifest destiny achieved by the Americans? Well, manifest density was achieved after the war. First the U. S gained land from the Louisiana Purchase, and then it annexed Texas and Oregon, and finally it got more land from the treaty of Guadalupe Hidalgo. The treaty gave the United States the Rio Grande boundary for Texas, and gave the U. S. ownership of California, and a large area comprising New Mexico, Arizona, Nevada, Utah, and parts of Wyoming and Colorado. We will write a custom essay sample on The Mexican American War or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page America got to buy all this land for just $15 million dollars. Back in the day, that was really expensive. Mexico didn’t want to sign the treaty because they were going to give away a lot of land that was worth more than $15 million dollars. The U. S also bought the Louisiana Purchase for $15 million, from France. Last but not least, we must answer the third question which is, how did manifest destiny show the determination of the American people. This question should be reversed. American nationalism  gave rise to  Manifest Destiny. Manifest Destiny is a by-product of the fallacy on which the United States started. It was the right that justified the right to acquisition. Manifest Destiny was a slogan to define American Nationalism. Its purpose served as a message to all the other countries. Manifest destiny was also what gave more Americans the courage to stand up and fight for their land. In conclusion, we have answered many important questions such as what was manifest destiny, how was manifest destiny achieved by American, and how did it show the determination of the American people? All these questions lead to the answer of why the Mexican American war started.

Brave New World - Cloning essays

Brave New World - Cloning essays I think that cloning is a bad thing as it takes away many of the special things that make us human. I think that the negatives outweigh the positives so therefore I have opted to argue the negatives of cloning. The first issue that cloning brings up is the idea that we are losing our individuality. I think that to be brought up in a family that values the individual, I have come to the conclusion that to be cloned is to be made scientifically. I believe that science takes away individuality. I think that if you are made in a test tube with up to 86 identical in the surrounding test tubes, where is the individuality? With twins, finding individuality is hard enough, let alone with 86 other individuals. I think that there is no way there is 86 different personalities, which means that not only are you identical in looks, but also personality. I think that you need to feel as though you are special with your own unique looks and personality. As each of us, are all different looking, with different backgrounds and different views, and if we didnt have these differences, we would be all the same. What would be the point in that? We would have the same ideas and values. I think that unless we are individuals, the world will not move on, as ideas are individual. Cloning would take away all this individuality and leave us being monotones of each other. I think that also, we will not have a natural body form and looks. With cloning and genetics, you can decide how smart, good looking, tall, short and pretty your child is. Even though we are not all happy with the way we are now, having the perfect set of body images and intelligence. This would just lead to all the so called perfect people being unhappy with themselves anyway, as they will not be the only ones who have these qualities but all other children will too. This would be a silly idea, as then the people would just be dissatisfied anyw ...

Five-Step Decision Making Process Essay Example | Topics and Well Written Essays - 750 words

Five-Step Decision Making Process - Essay Example In case of recruitment and selection, ethical decision making plays a vital role to find the best candidate for the designation under consideration. However, there are a number of ways in which the decisions are deteriorated by other staff, family members, friends, relatives and existing employees. Human resource managers need to carefully formulate their criteria to the selection process. Every candidate should be assessed according to the qualification, skills, interview results and experience rather than on the basis of his reference or source. This paper evaluates the given scenario applying The 5 steps Process for Making Ethical Decisions. The five step process which guide towards making an ethical decision regarding issues in the business starts from the identification of the problem. In the given scenario, there is a clear indication of possible unethical judgment due to personal interest and influence of others. The co-worker’s statement may affect the decision of the hiring process. The problem of unethical and unjust decisions may harm the reputation of the company and such a decision may also not be in the best interest of the business. It is firstly unethical to reject candidates who best suit the position under consideration. ... The second step is to identify the alternative choice that a person can take. Applying it on the given scenario there are three main alternatives I can take: 1. Hire the best candidate 2. Leap back and give the power of selection to other senior 3. Hire that candidate which is friend of my co-worker The identification of the alternatives alone is not sufficient to help in making an ethical decision. It is now required to evaluate the alternatives in order to select the best possible candidate for the position. If I go for the first choice and do hire the best candidate then my colleague would take it wrongly and it may affect our relationship. But the best candidate can be a valuable asset to our organization. As a responsible employee of my organization it is the best choice for me. If I select the second option and leap back and delegate or request the selection to be done by other individual say my senior then however my colleague would still be dissatisfied with me but still it w ould not harm the relationship much in the long run. Finally, if I do hire that candidate which is a friend of my colleague then both the organization needs and my colleague would be satisfied. I personally believe that I should go for the best candidate for the designation under consideration in terms of qualifications, experience and skills. This will be a bit difficult to satisfy the co-worker; however, it will help the organization run successfully in the long run. Job of hiring is a very bonafide job and it requires higher level of professional skepticism. Hiring is the process which must display greater level of ethical decision making. It will be unethical to avoid any

Which non-war law enacted by the US Congress was most important Essay

Which non-war law enacted by the US Congress was most important - Essay Example Congress enacted for the initial purpose of discouraging acts of insurrection which supported the Confederacy. President Abraham Lincoln was reluctant at first to approve the act in 1861, considering impracticalities in view of the former triumphs and spirit of the secessionists to sustain the old slaveholding tradition. It gradually served him, nevertheless, a foresight that confiscation of properties by the federal government could make ends meet in resolving to abolish and keep black slavery from use for rebellion upon employment to labor by the federal authority. Alongside the militia act, in the findings of J. McPherson, the author explicates â€Å"one section of the confiscation act authorized the president to employ contrabands for the suppression of the rebellion ‘in such manner as he may judge best’† (McPherson 378). Though such did not necessitate for the president to recruit black soldiers, somewhere, the substance of the act brought Lincoln to ponder o n what could be more sensibly and productively achieved. When blacks were charged with military duties – he pondered as though he was inclined to prefer registration of the colored men for labor in that manner so that they may divert services, originally possessed by their previous masters, to the government honoured by the Union. In a way, hence, the permission of the law of confiscation enabled slaves to be identified as contrabands, nullifying ownerships by slave bearers in the seceded states. To analyze, the act seemed flexible and its implication at this stage leads to manifestation of liberty that it could well be a strategic move to make southern rebels account for new perspectives in treating the essence of revolution. Apparently, confiscation acts became altogether a driving force for Lincoln in his pursuit of enlisting black soldiers that, in one of his conversations with a military governor, he expressed â€Å"The colored population is the great available and yet unavailed of, force for restoring the Union† (379). His motivation, as such, stirred further interests in his administration to support him as he managed to realize probable competencies of the black laborers in a number of aspects as â€Å"troops to garrison forts, protect supply dumps and wagon trains, and perform rear-area duties† (380). Hence, designating the colored men for these functions could be perceived as an indirect approach of possibly easing racial discrimination as blacks blended with the whites in order for the whites to be relieved of exhaustive menial tasks since able-bodied negroes may come to their aid to save energy and other crucial resources necessary for the Union to cope with the demands of the civil war. This was especially an advantage for, at the time, a militia draft was ordered by the government to address the scarcity of the volunteering northern whites. By 1862, several Republicans particularly the radicals among them sought to enlist bla cks, or the confiscated contrabands, to be armed for a dual cause of helping the Union by turning them against the confederate south as well as stimulating their hope of being delivered from the unwanted bondage to oppression and social injustice through combative efforts. When the law took effect, the system governed by confiscation acts, however, exhibited unequal wages – a feature of an unpleasant outcome yet despite which, colored regiments proceeded to operate â€Å"as labor battalions to dig trenches, load and unload supplies, and perform heavy fatigue duty for white troops†

Architecturall theory Essay Example | Topics and Well Written Essays - 1500 words

Architecturall theory - Essay Example ntellectual context in thinking about architecture and the final built work is intrinsic to the understanding of how ideas reoccur, and even old theories have relevance today. Despite its past and present history, the aesthetic beauty and practical usefulness of theory remains a positive and necessary influence on the subject, and the discourse created by it an important element in the future growth and evolution of architecture itself. A good theoretical starting point is undoubtedly Lucas Koolhass and his theory of The Generic City—an idea significantly [and we might assume coldly] modern in its tendency to accept the twentieth century axiom of form follows function--‘generic’ as in having no particularly distinctive quality or application. In essence, nothing in terms of urban architecture should be written in theoretical or historical stone. Koolhass, the Dutch architect, architectural theorist and urbanist suggests that in approaching urban design we â€Å"stop looking for glue to hold cities together† [in the old thinking, town squares etc] and simply allow the place to develop as natural needs apply, where the only judgments are â€Å"taste† and â€Å"aesthetics† (Grà ¶nlund, The Generic City par 4). Removing the sociological component, The Generic City then is one that does not rely on history for its identity and disputes old notions of â€Å"endless repetitions o f the same structural module...more varied boredom, [and] redundancy...† (Grà ¶nlund, The Generic City par 2). But Koohaas does not leave the architect completely without options. He is simply providing a realistic backdrop that allows the professional to judge and create his work from a modern more clinical standpoint. In a1991 lecture at Rice University, Koolhaas, in pointing out â€Å"the constant movement that occurs between documenting and critiquing the phenomena to trying to interpret what they mean to architecture...† explains how his approach to writing and theorizing â€Å"work in tandem

Marketing Analysis of Adidas

Marketing Analysis of Adidas Introduction Adidas is a 2nd largest sport wear industry in the footwear market. Adidas is largely engaged with the sport industry, offering customers widespread selection of sport equipments. Adidas segmented its market into three main divisions Sport Performance, Sport Heritage and Sport Style. Company has its market extensive increase in Europe, US and Asia with approximately 150 continents (www.adidasgroup.com). Adidas aim to get better their quality, look, feel, and representation of their product in order to surpass consumer expectations and to provide them with the highest value, thereby helping athletes of all kinds to achieve zenith performance in their various fields. Adidas mostly invest in the sport market and increasing its profitability. As a sport giant Adidas should not only invest in the sports market but also it should try the other product related to the sport but in different industry like food (Nutrition and energy) products. Adidas is producing almost all kind of the product for the athletes, boxing, swimming, football, body building, golf etc, making all kind for products to give them comfort and confidence that they are wearing a reliable product. All of these sports consume high level of energy while their every day workout or during training session. As a highly reputed company if Adidas introduce such product then it will increase its market and an addition to it sport industry. New products will also be one of the most important factors in terms of success in the future (Blythe, J. 1998). After an extensive analysis of the environment and the market analysis adidas has develop and launched ‘Adi food Supplement’. Adi food supplement is mainly for the football athletes who consistently move during the game, this requires constant bodily re-adjustment, made possible by immediate starts, stops, jumps, dashes and spins. All of these physical needs can negatively impact the body and make the athlete vulnerable injury, illness or a disease. The athletes must have a well developed skills, complete with enhanced coordination, healthy and flexible joints. The flexibility required for complex and specific soccer manoeuvres, and the ability to create unpredictable power on-demand. Playing soccer well, and at the level required for success and victory. Adi food supplement will be reach in multi mineral vitamins. During the game athletes sweat heavily and lose mineral vitamins from the body. Regular dose of Adi food supplement will recover the lost minerals and the vitamin time to time and keep the athletes fit for the next game. This food supplement can be used in water, milk, juice etc to get the energy and for the taste it will be in different flavours to fulfil the need of the buyer. Market Objectives: Adidas marketing objectives are as follows: Increase its sales and market share Develop and launch a new product Improve its company and brand image Market development Environmental analysis: Every organisation need to analyze the enviourment to know its position in current market and compare the product with the competitors. The model we will use to analyze the market will be PEST. Igor Ansoff, 1965 states that environmental concept should be continuous and should feed all concepts of planning. Marketing environment is made up of three main parts: Internal environment Micro-environment Macro-environment According to the Food and Nutrition Policy 2007-2012 and UKAS, BS EN ISO 17025 law in Europe there are six main policies need to take care while producing a food products and follow the instruction to deploy the product in to any of the country which are under WHO European Action Plan. Biased healthy start Ensuring a secure, vigorous and sustainable food supply Detailed information and guidance to the consumer about the product Taking integrated action to tackle linked determinants such as physical motion, alcohol use, drinking water and the atmosphere Improving nutrition and food safety in health sector Monitoring, estimate and study If we examine the football market than we will come to know that Western Europe specially United kingdom is a very huge market and have a very good economic stability in the market. Now days each person is concern about its health especially all the athletes of any sports, and they spend hugely just on to their training and diet. Adidas as a privileged brand image in the market and any product related to sports will be highly appreciated. Nutrition and health related products have a significant market share. To launch the Adi Food Supplement Adidas required minimum of  £ 130 million of initial investment to launch the product with significant and steady profit. In Europe technology factors are very favourable to ensure the product standards. Growth Objectives: Corporate management’s first course of action should be a review of whether any opportunities exist for improving its existing businesses’ performance. Ansoff has proposed a useful framework for detecting new intensive growth opportunities called a product market expansion grid† (Philip Kotler, 2003). Ansoff states that a company could expand using penetration strategy, market development strategy, product development strategy and diversification. In the current situation, Adidas intention is to develop a new product of potential interest to its current market. It should be noted that Adidas is a global company with market all over the world including Cameroon. The critical factor for success in going down this road is the profitability of the customer group for which the product is being developed. Secondly given the fact that Adidas have a strong brand name that can comfortably applied to its products. Product development: This strategy is used to develop new product for the existing market. Production of Adi Food Supplement in such a well developed market with a good competition will be of great advantage. Due to the competition the company gets chance to improve its product and make the best available for consumers. With the production of such kind of product Adidas will be able to fulfil the market gap and will be increasing its market share by getting an upper hand over the rivals. Kotler, P. (1994) states that â€Å"once a company has successfully segmented the market, chosen its target customers, identified their chosen needs, and determined its market positioning than it is better able to develop new products†. Segmentation of the Market, Targeting and positioning of the Product: Market segmentation is the process of splitting customers, or potential customers, within a market into different groups, or segment, within which customers have the same, or similar, requirement, (McDonald and Dunbbar, 1998). Adidas being a global company was able to segment the UK market on the following bases. Size – the population is 60.6 million of which 80% local community, 10% Welsh and Northern Ireland and rest 10% is rest of world communities. Identity – Adidas was able to identify that more than the 50% of the population between 18 to 30 yrs were more engaged in athletics, which the rest of the youth population was interested in other sports such as volleyball, handball, rugby and others. Another group of the total population 20% of between 34-40years were interested in amateur footing in the morning while another 10% of the population between 41-60years were also running for the sake of keeping fit. Relevance – Adidas found in their market research that their product features were relevant for the segment they were researching as sportsmen and women wanted to run for long time without stopping to drink water. They need any kind of supplement fluid that will sustain in the body for a long time. Accessibility –Adidas can use different adverting strategies to the target audience, such as TV advertising, sport panorama, bill boards and youth magazines or sponsor the football match to tell people about the product. Getting the segmentation of the market, company’s next step is to target the particular segment of the potential customers of the new product. A particular segment is said to be attractive if there is enough potential customers to aim at, it is likely to be profitable and very much accessible. According to Geof, L. and Lester (2006) encompasses the identification of diverse needs for specific groups or segment of customers, deciding which of these groups the organisation should target or serve and designing marketing mix programs so that the needs of these targeted groups are then more closely met. In order to achieve the target market if we implement young and Rubican 4Cs model this can easily explain the segmentation of the market. This model can analyse user observation and help to determine their needs. After conducted common market research conducting interviews, focus groups, and questionnaires. They came to know that there are three main lifestyle groups which are based on cross-cultured buyer characterizations, which are constrained, the middle majority, and the innovators. It most likely found that the Middle Majority and the innovators are more concern about their health and spend some amount of the pay on their health products. Product Positioning Product positioning is always a very important part of any organization to market its product. Adi Food supplement will be rich in vitamins minerals and rich in nutrition for the athletes who do work out most of the day to keep them fit for the game. Footballers keep training and burn a lot of energy and due to sweat they lose vitamin and minerals. The biggest competitor of Adidas will be Maxi Muscles because has they market established but Adidas is the biggest name in the sports market and that brand image is their competitive advantage upon their competitor. Adi Food supplement will be a milk type product just add it in water or any other fluid and drink it with different flavours. It will consist of all necessary multi vitamins, minerals, protein, carbohydrate and amino Acids to recover energy and stamina quickly. Product positioning took place in the buyers mind and it is very much important to consider the buyers point of view regarding price before position the product in the market. Consumer thinks of every aspect of the product before buying like, taste, price, quality, satisfaction etc and then he or she will buy the product. Adidas as a sport tycoon can ensure the quality and taste and the price of the product but satisfaction still remains with the buyer. TV media and promotion of the product plays a vital role in positioning brand in the minds of the target consumers (Trout et al, 1981). According to the Aaker et. al (1992) we can achieve product position by seven different ways. Product characteristics and customer benefits To keep consumer attention for the product it very much necessary that product should have a very powerful slogan which expresses the product and the consumer demand. Adidas should develop a slogan like ‘Healthy Life with Adi Food Supplement’ and step into a different shade of the market. Competitive Price To contend with the market for this product Adidas should keep the market price competitive with the other products in the market. Product Launch Launch of the product is very important part in the positioning strategy. If we look at the current market in London Olympics are going to be held in 2012. In Olympics, athletes will be coming all around the world and that product can be a big hit as a brand name of Adidas. Consumer Consumer plays an important role in product positioning if product is associated with the consumer. It will be an extra edge if Adidas advertise its product with a well-known personality in the market. Product classification Properly classify the product makes it easies for the consumer to understand and compare it with the different product and can notice the benefit of the product. Logo / Symbol Every product in the market has its special symbols. Adidas being a well known tycoon already have its three strips Logo and can also be set for the new product with minor adjustments. Competition A healthy competition is always beneficial for a new product because competitors like Maximuscles already created a space and position in the market. Adidas can use the same market reference point to launch its product and can easily penetrate in the market. Marketing Mix of the Adi Food Supplement Neil H. Borden, (1964) states that the marketing mix is the set of marketing tools the firm uses to pursue its marketing objectives in the target market. Kotler (1994) says the set of controllable variables and their levels that the firm uses to influence the target market. Marketing mix is based on 4Ps which is the classification of the product Product In marketing mix presentation of a product is a very important that how Adidas present its product for the consumer. It includes product competitive price, an attractive packing, and different flavours for the consumer. As a brand adidas it is very much important for the company to present its new product according to their image so consumer feels privilege when they buy Adi Food Supplement. Price To penetrate in the market with a new product it is very important for adidas price the product with a very competitive price which should be affordable for all kinds of buyers in the market. Price should be determined after review the competitor’s price so the affordability should not be a problem for the product. Promotion Promotion of the product plays a very important part in product marketing strategy. Promoting the Adi Food Supplement can be done via different ways like online marketing, TV ads, Sports Magazines, sponsoring the events, leaflets and more. As much Adidas send the information about the product to the customers will be better for the long run benefits. Place Last but not least part of marketing mix is the place of the product where adidas will launch it, as we discuss before in marketing segmentation about the initial location of distribution is UK. Place involves all distribution channel, location of distribution and the method of the distribution and it is important to fulfil the availability of the product indifferent locations in UK for that Adidas can consult to their organised dealers and retailers for the product selling. Investment cost on Adi Supplement and its Return Before launching the product companies always go through from the cost analysis and the product price, it always a crucial role to determine the right price according to the market and the economic view of the company (Shipley, 1981). Initially company will invest roughly around  £ 130 million pounds to make the product successfully moving in the market. As the product will be something that will be focused on a specific target group the price of the product will be reasonable and affordable, with each box containing 750g Powder based supplement and costing around  £ 25. Cost pricing Year 1 The expected cost for the product is  £ 25 per box and the contribution sales for next five years is as follows Adidas should get return of its investment as follows This product will cover its cost with in 3 years and 7 months. And margin of the product can be increase if the product will be launched before the Olympics games in 2012 in London. References Aaker, D. A., R. Batra and J.G. Myers (1992) Advertising Management, New York: Prentice-Hall. Adidas Group. (2009). leveraging opportunities across our brand portfolio Available: http://www.adidas-group.com/en/overview/strategy/default.asp. Borden, N. H. (1964), â€Å"The Concept of the Marketing Mix†, Journal of Advertising Research, June, Vol. 4, pp. 2–7. Available in Schwartz G. Science in Marketing. John Wiley Sons, NY 386-97. Brown, R (1993). Market Focus. Oxford: Butterworth-Heinemann Ltd. 18,84-85,171. Evans, J and Berman, B (1985). Marketing. 7th Ed. New Jersey: A Simon Schuster Company. 20,32-35,645-79,262,264-74. Igor Ansoff, (1965). Competing Strategy, the Ultimate Strategy Library: The 50 Most Influential Strategic Ideas of All Time. Philip Kotler, 1994, Marketing Management, Analysis, Planning, and Control, 8th edition. Peter R. Dickson and James L. Ginter, (1987). â€Å"Market Segmentation, Product Differentiation, and Marketing Strategy,† Journal of Marketing, Vol. 51. Rick Brown (1993). Market Focus. Oxford: Butterworth-Heinemann Ltd. 31-32. Ries, A. and J. Trout (1981) positioning: The Battle for your Mind, New York: McGraw-Hill. Shipley, D. (1981) Pricing Objectives in British Manufacturing Industry, Journal of Industrial Economics. WHO/Europe. (2009). Nutrition and food security. Available: http://www.euro.who.int/Nutrition.

Renewable Power Policy and Hydroelectric Dams Essay -- Environment Exp

Renewable Power Policy and Hydroelectric Dams There has been much controversy over changes in the environment due to the placement of hydroelectric dams, and also due to the pollution caused by other power plants which use non-renewable sources of energy. The arguments which come from certain groups against both sides seem rather strange. The purpose of this paper is to explore the environmental and other effects from both energy sources, and the arguments which are presented by different groups who lobby for and against the two sources of power. It appears in many opinions; a group will only access one issue, actually separating two topics which go hand in hand. The focus for examples in this paper with mainly rely on the southwest, and the case presented by the sierra club, which is one of the largest environmentalist lobbying organizations in the United States. A deeper focus will lie in the Grand Canyon, where there are now 11 dams in place. These dams in the Grand Canyon have been placed for a few reasons: the Colorado River Restoration Project, which is made to help maintain the steady flow of water through the canyon, as well as to maintain and built fish and wildlife habitat; a supply of hydroelectric power, which is a renewable energy source to power the southwest; water reservoirs for surrounding communities in the Grand Canyon area; and also for recreation areas on the lakes and reservoirs which have been created by the existence of the dams. The attacks on these programs are focused into three areas: environment, culture and recreation. Supporters of reservoir draining are fighting for what they call a dying ecosystem from the flooding of large areas and the destruction of much fi... ...notes.pdf> Franklin, Chris â€Å"Let the Colorado River run free† Earth Island Journal Spring 97: 23. â€Å"Glen Canyon: Just Drain It!† Earth Island Journal, Autumn 2000: 24. McManus, Reed â€Å"Down Come the Dams† Sierra Mau/June 98: 16. Ostapuk, Paul. Exposing Sierra Club and Glen Canyon Institute Myths. May, 1997. Appreciating Lake Powell. 09 Nov. 2003. Siddall, Scott. Current Controversy: Draining Lake Powell. 26 Mar. 2002. Kenyon College. 09 Nov. 2003. Smith, Dean. â€Å"Homework #4† Economics 284. Fall, 2003 â€Å"Unemployment Rate Drops to 6%.† Arizona Daily Sun 08 Nov. 2003: A1 Wilke, Anne W. â€Å"Should Lake Powell be drained?† E Magazine: The Environmental Magazine Jan/Feb98:19. Zengerle, Jason â€Å"Water over the damn† New Republic 24 Nov. 97: 20.